1945 Hoofs and Horns Rodeo Magazine Feb Gene Autry Levi’s Cowboy Western Ads For Sale

Original February 1945 issue of Hoofs and Horns, the historic Tucson, Arizona rodeo publication.Volume XIV, No. 8, dated February 1945. This issue was published by Hoofs and Horns Publishing Co. and edited by noted rodeo publisher Ethel A. “Ma” Hopkins.The front cover features the photograph “All Top Hands,” credited to photographer John A. Stryker. The accompanying text identifies several rodeo figures pictured, including Juan Salinas, Hank Mills, Howard McCrorey, Jerry Brown, Paul Gould, Bill Linderman, Jasbo Fulkerson and George Mills.Contents include extensive period rodeo news, results, standings and advertising, with particularly collectible Western material including:* Gene Autry and Associates World’s Championship Rodeo advertisement
* Large Levi’s cowboy clothing advertisement
* Lee Cowboy Pants advertisement
* Porter’s western chaps advertising
* Newell’s Saddle Shop
* Lawrence Saddle catalog advertising
* Rodeo Association of America standings and results
* Houston Rodeo / Houston Fat Stock Show advertising
* Southwestern Championship Rodeo advertising
* Numerous vintage cowboy, horse, saddle, ranch and Western-wear advertisementsThe publication is an especially interesting snapshot of professional rodeo culture during the final year of World War II.Condition: Very good overall vintage condition for an original 1945 publication. Covers and interior show expected age toning, light foxing/spotting, minor edge and handling wear, and an original mailed-address imprint on the front cover. Binding appears intact and interior pages remain securely attached. No major tears or significant losses noted in the pages inspected. Please review all photographs carefully as they form an important part of the condition description.An appealing original piece of 1940s rodeo, cowboy and Western Americana, with crossover interest for collectors of Gene Autry, Levi Strauss, vintage Western advertising and rodeo history.