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Strategic Marketing: Creating Competitive Advantage By Douglas :
$20.00
"Strategic Marketing: Creating Competitive Advantage" by Douglas, along with co-authors Essam Ibrahim and John Ford, is a comprehensive textbook published by Oxford University Press in 2006. Focused on the subjects of marketing and strategic planning, this 552-page textbook delves into the creation of competitive advantage in the business world. Written in English, this perfect-bound book measures 9.7 inches in length, 7.4 inches in width, and 0.9 inches in height, making it a substantial resource for students and professionals alike. With a weight of 42.5 ounces, this textbook is a valuable tool for understanding and implementing effective marketing strategies.
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