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Pattern Beauty · Hydration Shampoo · 2 Pack
9.8 FL OZ · 2025 ALLURE BEST OF BEAUTY
Cleans your hair.
Not the moisture out of it.
Tracee Ellis Ross created Pattern Beauty because she could not find products that worked for her 3C-4C hair without stripping it. The Hydration Shampoo is the result. A creamy sulfate free formula boosted with 10 nourishing oils that removes buildup and dirt while actively replacing moisture rather than stripping it.
4,469 reviews at 4.6 stars on Ulta. 2025 Allure Best of Beauty Award winner for moisturizing shampoo. Built for curly, coily, and tight-textured hair. The kind of hair that most shampoos treat like an afterthought.
What Makes It Work
10 Nourishing Oils
Honey, Aloe Vera, Biotin, Coconut Oil, Jojoba, Baobab and four more. Most shampoos strip oils from your hair. This one removes buildup while replacing the oils your curls need to stay moisturized. That is the difference between hair that feels clean and hair that feels clean and dry.
Creamy Lather
The formula is thick and creamy with enough slip to detangle while you cleanse. Reviewers consistently mention that their hair felt softer before they even applied conditioner. That is not what most shampoos do.
A Little Goes Far
Multiple reviewers confirmed that this bottle lasts significantly longer than other shampoos because you need less per wash. The creamy concentrated formula spreads easily through wet hair without needing a second pump. Two bottles in this listing give you a genuine multi-month supply.
Product Facts
This Listing 2 Bottles · 19.6 fl oz Total Per Bottle 9.8 fl oz · 290ml Key Ingredients Honey · Aloe Vera · Biotin · 10 Nourishing Oils Best For Curly · Coily · Tight-Textured Hair Recognition 2025 Allure Best of Beauty Award Reviews 4,469 Reviews · 4.6 Stars · Ulta Free From Sulfates · SLS · Parabens · Silicones · Mineral Oil
How to Use
Wet hair thoroughly. Apply to scalp first and work into a lather, adding water as needed. Distribute through lengths. Rinse and repeat if desired. Follow with your preferred Pattern Beauty conditioner.
A little goes a long way. Start with less than you think you need. The creamy formula spreads easily through wet hair and builds into a rich lather without needing a large amount.
Brand new · Factory sealed · Ships from New Jersey · 30 day returns
For external use only. Avoid contact with eyes. Keep out of reach of children.
