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Mcatlas: a Global Guide to the Golden ArchesDescription Publisher Parla Publishing Dimensions 8.25 x 1.5 x 11.25 inches Language English Print length 420 pages ISBN-13 979-8986997629 Publication date November 29, 2024
2x JAMES BEARD AWARD winner for Visuals, and Reference, History, and Scholarship
From award-winning photographer and writer Gary He, McAtlas is a visual social anthropology of the largest restaurant chain in the world: McDonald\'s.
Offering a unique glimpse into the iconic restaurant\'s adaptations to regional tastes and customs, this visually stunning book features photographs and research from over 50 countries and is the first-ever independent cataloging of the brand\'s localization efforts. Discover how McDonald\'s tailored its menu items, restaurant designs, and overall experience to thrive in diverse cultural landscapes. With a keen eye for detail, the author unveils the fascinating stories behind the Golden Arches\' global success. Immerse yourself in this comprehensive exploration of one of the world\'s most recognizable brands.
