Vintage Mid-Century Dolly Madison Wines Die-Cut Cardboard Bottle Hanger Store D For Sale

Up for sale is an incredibly scarce piece of post-WWII point-of-sale alcohol advertising: an original Dolly Madison Wines cardboard bottle hanger display. Produced by Fruit Industries, Ltd. in California during the mid-to-late 1940s, these ephemeral retail pieces were designed to slide directly over a wine bottle neck to catch shoppers\' eyes.The Dolly Madison wine brand is famous among pop-culture historians for its heavily documented 1946–1947 print marketing campaign featuring a young, pre-fame Marilyn Monroe (modeling as Norma Jeane).Format & Construction:
This is a beautiful die-cut cardboard piece featuring a vibrant, glossy lithograph illustration of a colonial-era hostess holding wine glasses. The lower section features a clever interlocking puzzle-style tongue-and-groove die-cut tab meant to anchor against the glass bottle neck.