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PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes such as the famous Usian Bolt
For more than 70 years, Puma has drawn strength and credibility from the heritage in sports.
In a long history driven by speed and performance: The brothers Rudolf and Adolf Dassler founded the company “Gebrüder Dassler Schuhfabrik” in their hometown Herzogenaurach, Germany.
Unbeknownst to them, they place the founding stone of the world capital of sports shoes.
1919- 1924 – The brothers started their factory in their parent’s home and moved into its proper facility.
1928 – Dassler spikes were worn by the majority of German athletes in the Olympic Summer Games in Amsterdam.
1936 – Jesse Owens wins four gold medals at the Olympic Games in Berlin wearing Dassler spikes.
Roberto Vedovotto, President and CEO of Kering Eyewear said: “Being a brand leader in active apparel and an essential brand for the Group, PUMA offers us the remarkable chance of building up a very inventive item with outstanding development potential, particularly in the presentation fragment, where the innovation that we can create will give us a novel positioning in the sport eyewear area”.
January 2016 – Kering Eyewear have signed an eyewear partnership agreement withPumadue to which Kering is Puma’s majority shareholder for optical frames and sunglasses.
PUMA’s “Collezione Uno” – The first collection by Kering Eyewear and Puma Sports Eyewear. Puma optical frames and sunglasses will be divided into three main segments: Performance, Active, Sport style.
In line with PUMA’s new brand positioning as a sports brand, the range will also include eyewear items specifically designed for Running and playing Golf.
Each product segment is characterized by style, form and combines technology and colour, which makes the products distinctive and functional for specific needs and situations.
Roberto Vedovotto, President and CEO of Kering Eyewear said: “Being a brand leader in active apparel and an essential brand for the Group, PUMA offers us the remarkable chance of building up a very inventive item with outstanding development potential, particularly in the presentation fragment, where the innovation that we can create will give us a novel positioning in the sport eyewear area”.
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