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Introduction to Advertising and Promotion Vintage Marketing Communication Perpec:
$6.99
The product is a textbook titled \"Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective\" authored by George E. Belch and Michael A. Belch. Published by McGraw-Hill Higher Education in 1992, it delves into the subject area of Business & Economics, specifically focusing on Advertising & Promotion. The hardcover format spans 864 pages and is written in English, making it a comprehensive resource for those studying or working in the field of marketing communications.
