Dan Kennedy Magnetic Marketing Audio CDs Discs 1 & 2 Turbocharge Sales & Profits For Sale

What if you could discover a smarter, more systematic way to attract customers, generate leads, increase sales, and turn more prospects into buyers?"How to Turbocharge Your Sales and Profits Using Dan Kennedy's Magnetic Marketing" is a 2-disc audio CD set derived from a seminar featuring legendary direct-response marketing expert Dan Kennedy.Kennedy became widely known for his practical, results-oriented approach to marketing—an approach built around getting attention, generating response, following up with prospects, and maximizing the value of every customer.This audio program gives you an opportunity to learn from those marketing concepts while you're driving, working, exercising, or simply taking a break from the office.Discover the Principles Behind Magnetic MarketingTraditional advertising often focuses on simply getting your name in front of people. Magnetic Marketing takes a different approach: give prospects a compelling reason to respond.On these two CDs, you'll be introduced to powerful marketing concepts designed to help you think differently about customer acquisition and sales.You'll explore ideas involving:- Attracting the attention of qualified prospects- Turning prospects into customers- Creating compelling marketing messages- Understanding what motivates people to respond- Making your advertising work harder- Following up with prospects instead of letting them disappear- Increasing the value of existing customers- Developing stronger offers- Finding additional opportunities to generate revenue- Thinking strategically about marketing instead of simply "buying ads"The goal isn't simply to get more people to see your advertising. It's to understand why people respond and how you can structure your marketing to encourage that response.Marketing Lessons You Can ApplyWhether you operate a small local business, sell products online, provide professional services, or are building a business from the ground up, the fundamental principles of direct-response marketing can be applied across many industries.You'll hear concepts designed to encourage you to stop thinking about marketing as an expense and start viewing it as a measurable business activity.Instead of asking, "How much did I spend on advertising?" you'll be encouraged to think about questions such as:- How many prospects did I generate?- How many became customers?- How much did each customer produce?- What could I do to get more customers to buy again?These are the kinds of questions that can fundamentally change the way you approach marketing.Two CDs Packed With Marketing IdeasWith two discs of audio content, you can listen at your own pace and revisit the ideas that are most relevant to your business.If you're serious about improving your marketing knowledge and want to explore the direct-response philosophy associated with one of the industry's most recognized marketing teachers, this audio CD set gives you a convenient way to do it.Put the CDs in your player, turn up the volume, and start thinking about your marketing—and your profits—in a completely different way.